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From March 13 to 15, the 24th China Retail Expo (2024 CHINASHOP) was grandly held at the National Exhibition and Convention Center in Shanghai. As a full-cycle cold chain solution provider, Snow village showcased its comprehensive cold chain system solutions and innovative products, demonstrating its strong capabilities in technological innovation across the cold chain and retail sectors. This professional event, with over 20 years of development in the retail industry, has evolved into CHIANSHOP pemier platform for zero-supply procuement connections and exchanges in retail. The exhibition covered 100,000 square meters, attracting more than 800 exhibitors and drawing over 60,000 professional visitors to participate in this annual retail industry highlight of 2024.

At the exhibition, Snow Village demonstrated its customer-centric approach by creating a comprehensive cold chain experience zone. Centered on practical application scenarios, the zone showcased products spanning supermarket retail, food baking, and fresh produce markets. Featured displays included air-cooled cabinets, modular island cabinets, vertical glass refrigerators, convenience store display units, beef storage cabinets, air-cooled display cases, and cake cabinets. This immersive setup aimed to provide exhibitors with a one-stop solution to experience Snow Village’s integrated cold chain solutions and services.
The strong lineup of products, rich and diversified product mix, and grand and exquisite booth layout attract many domestic and foreign customers to stop and negotiate.


As a professional service provider in commercial cold chain logistics, Snow Village has emained dedicated to refrigeration solutions for over two decades, consistently advancing its high-quality development. From technological innovation to product, the company focuses on addressing user pain points as the cornerstone of continuous improvement. Greater food preservation capacity, enhanced display efficiency, reduced energy consumption, and more reliable food safety guarantees – these not only meet the needs of retail clients but also highlight Snow Village’s core strengths.


With its robust product quality and strong market reputation, Snow Village has grown into a leading supplier of commercial cold chain equipment for various retail sectors including chain convenience stores, fresh food supermarkets, frozen desserts, and baked goods. At the 2024 CHINASHOP exhibition, under themes like Smart Retail, Green Retail, and Experiential Retail, numerous supply chain enterprises showcased cutting-edge products and solutions in new retail. As a full-cycle cold chain solution provider, Snow Village will continue to deepen its expertise in commercial cold chain systems, drive innovation, and deliver high-quality fresh solutions to more clients in the future.

Our products have obtained global certifications in terms of safety, reliability and performance.