Advancing Strategy through Behavioural Psychology: Create Competitive Advantage in Relentlessly Changing Markets

This guide provides an understanding of employee behavior and how it can be influenced to achieve strategic goals. It suggests that by measuring and encouraging specific behaviors, organizations can create a culture of innovation and contribute to their long-term success.

Format: Paperback / softback
Length: 256 pages
Publication date: 03 April 2022
Publisher: Kogan Page Ltd

Understanding and Influencing Employee Behaviour for Strategic Success

In the realm of strategic management, behavioural psychology, and change, there exists a powerful guide to accelerate strategy and achieve desired results. The realisation of strategy is undeniably intertwined with the behaviour of employees, making it paramount for managers and leaders to cultivate an in-depth understanding of human behaviour.

Advancing Strategy through Behavioural Psychology offers a comprehensive approach to understanding and influencing employee behaviour. By identifying which behaviours should be measured and encouraged, organizations can navigate the complexities of a rapidly changing business environment and succeed in implementing strategies for continuous adaptation. This book, grounded in practitioner experience and academic research, advocates for a shift in focus from extensive planning and instruction-driven processes to providing feedback on implementation, highlighting key learnings, and fostering a culture of innovation among employees.

By prioritising behaviour in this manner, organizations can cultivate a workplace where employees are motivated and driven to contribute to the company's future success. This essential guide provides valuable insights into identifying the key behaviours that drive business results and the factors that influence them. By leveraging this knowledge, organizations can secure long-term success and gain a competitive edge in their respective industries.

In conclusion, understanding and influencing employee behaviour is a crucial component of strategic success. By embracing the principles outlined in Advancing Strategy through Behavioural Psychology, organizations can unlock the full potential of their workforce, foster a culture of innovation, and achieve long-term prosperity.

Weight: 390g
Dimension: 155 x 234 x 25 (mm)
ISBN-13: 9781398604827