Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands

Brand Identity Essentials, Revised and Expanded, is a comprehensive guide to logo and branding design guidelines and rules. It covers the elements of a successful graphic identity, identity programs, and brand identity, and all the various strategies and elements involved. The book provides examples of world-class design and incorporates emergent themes in digital design and delivery. It is a must-have reference for budding design professionals and established designers alike.

\n Format: Paperback / softback
\n Length: 232 pages
\n Publication date: 18 April 2019
\n Publisher: Rockport Publishers Inc.
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A company's identity goes beyond just its logo. It plays a vital role in shaping the public's perception of a company, its products, and its effectiveness. It is the responsibility of a designer to envision and create the brand that the public sees.

Brand Identity Essentials, a renowned design reference, offers a comprehensive guide to building strong brands. It explores various aspects of graphic identity, identity programs, and brand identity, providing a deep understanding of the elements that contribute to a successful brand.

The book covers a wide range of topics, including:

A Sense of Place: Understanding the cultural context and environment that influences a brand.
Cultural Symbols: Examining how symbols and imagery can convey meaning and evoke emotions.
Logos as Storytellers: Exploring the role of logos in communicating a brand's message and values.
What is On Brand? Identifying the core elements that define a brand's identity and ensuring consistency across all touchpoints.
Brand Psychology: Understanding the psychological factors that influence consumer behavior and brand perception.
Building an Online Identity: Navigating the challenges of creating a strong online presence in the digital age.
Managing Multiple Brands: Strategies for managing and maintaining multiple brands within a company.
Owning an Aesthetic: Developing a cohesive visual identity that reflects the brand's values and personality.
Logo Lifecycles: Understanding the evolution and lifecycle of a logo and how it can be adapted over time.
Programs That Stand Out: Creating effective branding programs that resonate with consumers.
Promising Something: Crafting compelling promises that differentiate a brand from its competitors.
Honesty is Sustainable: Embracing ethical practices and sustainability in brand development.

The revised edition of Brand Identity Essentials has been expanded and updated to reflect the latest trends and developments in digital design and delivery. It includes new categories, descriptions, and selections of images, ensuring that it remains a valuable resource for budding design professionals and established designers alike.

Whether you are a student embarking on a design career or a seasoned designer seeking to enhance your skills, Brand Identity Essentials is a must-have reference. It provides a comprehensive framework for understanding the principles and practices of brand building, enabling you to create brands that resonate with your audience and leave a lasting impact.

\n Weight: 864g\n
Dimension: 252 x 213 x 17 (mm)\n
ISBN-13: 9781631597084\n
Edition number: Revised Edition\n