Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business

A well-crafted business plan is essential for the success of any entrepreneurial venture. This 10th edition of The Business Plan Workbook, based on the methodology of Cranfield School of Management, provides a comprehensive guide to creating a winning business plan. It covers key areas such as market research, marketing strategy, financial forecasting, operations, and staffing, and includes 67 business case studies to illustrate successful strategies. The book is streamlined to focus on the most critical aspects of business planning, making it an invaluable resource for entrepreneurs, business executives, and students.

Format: Paperback / softback
Length: 320 pages
Publication date: 03 February 2021
Publisher: Kogan Page Ltd

A well-crafted and thoroughly researched business plan is the cornerstone of a successful entrepreneurial venture. Drawing upon the expertise and methodology employed at the renowned Cranfield School of Management, this 10th edition of The Business Plan Workbook provides a comprehensive guide to crafting a winning business plan. This practical workbook encompasses 26 key areas of strategic planning, offering a step-by-step approach to developing a robust and executable business proposition. Through a series of assignments, it encourages you to critically evaluate your business idea, conduct thorough market and competitive research, establish a compelling marketing strategy, forecast accurate financials and projections, define efficient operations, and deliver an impressive pitch to potential backers and investors.

In addition to its practical guidance, this edition of The Business Plan Workbook is enriched with 67 real-life business case studies, showcasing how successful entrepreneurs have navigated strategic planning challenges in the past. The content has been streamlined to prioritize the most critical aspects of business planning, ensuring that you allocate your time and resources effectively to stay competitive in your industry. Furthermore, this edition has been updated to incorporate new information resources and financial planning considerations, making it an invaluable resource for entrepreneurs, business executives, and students alike. By laying the foundations of a solid business plan, you can increase your chances of success and navigate the challenges of entrepreneurship with confidence and clarity.

Weight: 492g
Dimension: 156 x 233 x 21 (mm)
ISBN-13: 9781789667370
Edition number: 10 Revised edition