Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation

Control the Narrative is a book that helps professionals control their career success by using the power of personal branding to attract opportunities and repair reputations. It emphasizes the importance of authenticity and provides strategic advice and tactical assets to create a positive reputation.

\n Format: Paperback / softback
\n Length: 256 pages
\n Publication date: 03 May 2021
\n Publisher: Kogan Page Ltd
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Everyone has a personal brand, whether intentionally created or developed over time. Your reputation plays a pivotal role in determining your career success. Control the Narrative empowers you to leverage personal branding to take control of the opportunities that come your way. This book is particularly valuable for professionals who are seeking to grow, change, or repair their careers. It teaches you how to capitalize on the reputation assets that align with your goals while shedding those that no longer serve you. If you have made a career mistake and need to repair your reputation, you will find valuable guidance on assessing the situation, breaking the crisis down into actionable responses, and re-establishing career viability. Authenticity is essential for a successful personal brand. Control the Narrative helps you uncover your core values, which form the foundation of your reputation-building strategy. It also provides insights into measuring the success of your brand and offers suggestions for modifying your approach when desired results are not achieved. The book is filled with real-life examples and provides you with strategic advice and tactical assets to consistently and confidently create a positive reputation. By leveraging the power of personal branding, you can control the narrative and pave the way for career success.

\n Weight: 388g\n
Dimension: 156 x 232 x 19 (mm)\n
ISBN-13: 9781398600836\n \n