Customer Relationship Management: A Global Approach
Product details
| Management number | 201817721 | Release Date | 2025/10/08 | List Price | $31.36 | Model Number | 201817721 | ||
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Customer Relationship Management: A Global Approach provides a comprehensive and global perspective on managing customer and stakeholder experiences across cultures and countries, emphasizing the development of cross-cultural skills and cultural intelligence for successful CRM implementations.
Format: Paperback / softback
Length: 304 pages
Publication date: 24 February 2023
Publisher: SAGE Publications Ltd
Customer Relationship Management: A Global Approach offers a comprehensive and multifaceted understanding of managing customer and stakeholder experiences across diverse value chains, cultures, and countries. Written by an author with extensive research and industry experience, the book reflects the global structures of modern companies and seamlessly connects core CRM concepts, processes, and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing.
The book emphasizes the importance of developing cross-cultural skills and cultural intelligence to seize cross-country CRM opportunities. It provides a solid foundation for a comprehensive course on CRM, covering key topics such as CRM foundations, planning and implementation, managing stakeholder relationships, and improving global CRM implementation.
Throughout the eleven chapters, the author offers ample depth and practical insights, supported by wide-ranging case studies featuring prominent organizations such as Royal Bank of Scotland, Nike, Instagram, HubSpot, and the pharmaceutical industry in India. The text is written in an accessible style, making it suitable for advanced undergraduate and graduate students studying CRM, Relationship Marketing, and International Marketing, as well as CRM and marketing practitioners seeking to enhance their knowledge and skills in this field.
Samit Chakravorti, an Associate Professor of Marketing at Western Illinois University in the United States, is the author of this insightful and valuable book.
Weight: 560g
Dimension: 186 x 233 x 21 (mm)
ISBN-13: 9781529767414
Bestseller ranking
Business
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