Leading by Weak Signals: Using Small Data to Master Complexity

Executives often rely on Big Data to handle complex problems, but when faced with uncertainty, they are challenged to skillfully handle Small Data. Leading by Weak Signals suggests that impending dangers, new business opportunities, or innovative ideas may be missed when data are classified as simply not big enough. This book offers a radical shift in perspective from running a business to changing the business, with practical business examples and an 8-step framework to implement their ideas in teams and on the individual level.

Format: Paperback / softback
Length: 234 pages
Publication date: 04 October 2023
Publisher: De Gruyter

Are you maximizing the potential of data in your business? In complex, well-structured problem situations, executives often turn to Big Data for insights. However, when faced with complexity and uncertainty, they face the challenge of effectively handling Small Data.

In his book, Leading by Weak Signals, author Ron Ashkenas argues that impending dangers, new business opportunities, or innovative ideas may be overlooked when data is classified as insufficiently large. This thought-provoking book advocates a radical shift in perspective, moving from managing the business to transforming it. While Big Data excels at running a business efficiently, Small Data unveils phenomena that hold the key to transforming a company, such as inflection points, scale changes, or critical transitions.

The authors provide practical business examples and an 8-step framework to implement their ideas in teams and on an individual level. This resource offers reflective practitioners a valuable guideline for leveraging the immense potential of weak signals for effective strategy development and operational execution in times of uncertainty. By embracing Small Data, businesses can gain a competitive edge and succeed in today's rapidly changing landscape.

Weight: 418g
Dimension: 240 x 171 x 18 (mm)
ISBN-13: 9783110796988