Narratives in Public Communication

This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, with implications for these fields. It examines conceptual and theoretical issues, impact and application, and uses of stories in community building, identity construction, and civic engagement.

Format: Hardback
Length: 226 pages
Publication date: 04 July 2023
Publisher: Taylor & Francis Ltd

This comprehensive volume delves into the diverse applications of narrative and storytelling in corporate, public health, and political communications, while also examining their profound implications for these fields. Through a rigorous and multidisciplinary approach, the book explores conceptual and theoretical issues related to narrative persuasion, shedding light on the mechanisms through which narratives can shape attitudes, beliefs, and behaviors.

The authors then delve into the impact and application of narratives in various contexts, including science communication, political advertising, corporate communication, and social movement. By employing a range of research methods, including surveys, experiments, case studies, and content analyses, an international team of authors uncovers the power of stories to engage, inspire, and mobilize audiences.

In the subsequent chapters, the book examines the use of stories in community building, identity construction, and civic engagement, recognizing their role in fostering social connections, promoting empathy, and promoting social change. The volume concludes by discussing the challenges and opportunities associated with leveraging narratives in communication, highlighting the need for ethical considerations and strategic approaches to ensure their effective and responsible use.

This timely volume appeals to a wide range of scholars, researchers, and graduate students interested in narratives and communications, encompassing areas such as public relations, public communication, organizational communication, strategic communication, risk and crisis communication, and political communication. It offers valuable insights and perspectives that will contribute to the ongoing dialogue and advancement of these fields.

Weight: 600g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032437286