Strategic Alliance Management

The book "Alliance Management: Strategy, Structure, and Behaviour" provides a comprehensive and accessible treatment of alliance management, suitable for students and practitioners. It has been updated with new chapters on mindsets, technologies, and emerging themes, and includes online resources.

Format: Paperback / softback
Length: 454 pages
Publication date: 27 June 2023
Publisher: Taylor & Francis Ltd

Alliance management is a comprehensive, easy-to-read, and systematic treatment of the subject, suitable for Strategic Management students as well as reflective practitioners. The new edition of the book has been fully updated and includes two new chapters covering mindsets, new technologies, and emerging themes, as well as new international case studies throughout. Online resources include chapter-by-chapter lecture slides, two long case studies, and short interviews with alliance executives, making it an invaluable resource for anyone interested in the field.

The book covers a wide range of topics, including the definition and scope of alliance management, the factors that influence alliance success, and the strategies and tools used to manage alliances. It also discusses the challenges and risks associated with alliances, such as cultural differences, communication issues, and conflicting interests.

One of the key strengths of the book is its practical approach. It provides numerous examples and case studies from real-world alliances, allowing readers to apply the concepts and strategies discussed to their own situations. The book also includes a wealth of online resources, such as chapter-by-chapter lecture slides, two long case studies, and short interviews with alliance executives, making it an invaluable resource for anyone interested in the field.

Overall, Alliance Management: A Comprehensive Guide is an essential read for anyone interested in the field of strategic management. It provides a comprehensive and up-to-date treatment of alliance management, with a focus on practical applications and real-world examples. Whether you are a student, practitioner, or researcher, this book will provide you with the knowledge and tools you need to succeed in the complex world of alliances.

Weight: 836g
Dimension: 174 x 247 x 30 (mm)
ISBN-13: 9781032119250
Edition number: 3 ed